Sodexo's 1st foodtruck line rolled out [pun intended] onto the campus of Lawrence Livermore Labs on the West Coast in 2013 and was an instant hit. This brand was originally pitched under the name Smorgasboard, with different 'boards' being the variety of menus. The Client, Sodexo, loved the look and changed the name to Street Eatz and we were cookin' with gas [as they say], and now it has become a widespread success nationwide. Two street eatz foodtrucks were wrapped and rolled out.
The foodtruck menu, developed by chefs Eric Boerner & Josh Saine, was a huge success. Fried ice cream was a runaway success and the eat-volve (a popular voting scheme) allowed popular items and menu rotation to keep location specific menus that stayed in tune with their clientelle.