Vimala: the best client I ever had. She was insistent about creating signs to invite homeless and hungry people into her restaurant. She wanted signage that encouraged the community to participate in her business; I was frequently in awe of her as she (we) worked to improve her little corner of the world.
Stated mission & practice:
We grow our community by engaging intentionally in the farm to fork process and living our vision of creative resiliency.
We bring our community together with love, warmth and hospitality over delicious, healthy food. We prioritize worker, environmental, and social justice; accessibility through affordability; and sustainability at every level. We pay a living wage.
Sodexo units' plug-n-play generic collateral that they could use across the country. This generic opening package had to be versatile, and expansive - including everything from posters and wall art to uniforms and menu templates.
Branding / Photography / Website
Paul is the coolest, cleanest grease monkey you'll ever meet. He wanted a logo that was equal parts throw-back and modern and together, we developed a new identity that had vintage elements with clean lines and clear messaging. Today, these guys are gutting rustbuckets and turning heads at carshows with a brand that embodies the way in which they turn a car's inner, hidden beauty into a work of art that all can appreciate.
Every once in a while even the best DIY guy finds himself in trouble.
Get that new car smell - again!
Advert Design / Product Photography
Art direction of a magazine spread advert shot in studio and on location.
Branding / Screenprinting
Bees are often thought of for their honey - but their impact on our food supply comes through their power to pollinate & the importance of the honey-bee as a pollinator cannot be overstated.
We rely on these 'lil hunnies for the bulk of our agricultural food supply and we should beeware that they are quickly disappearing - where are the bees disappearing to and why?
Branding / Website / Photography
Great people doing great work, with kids! The Widow’s Oil crew placed a huge emphasis on creativity whether it was through paint, dancing, music, gardening, or just playing with your food - they believed that kids should be kids!
At Widow’s Oil they believed in training up the next generation to lead and always left behind “full bellies, hearts and stomachs.” The Widow’s Oil crew taught me how to be a better creative professional, and how to be a good dad. hint: love.
Burgers and Fries is an oldschool Americana branding scheme that was rolled out across the country and used as a 'catch-all' for unbranded fastfood offers that needed to kick it up a notch.
It's friendly, flexible and all-encompassing; we offer branding materials from the head to the toes [uniforms] and from the windows to walls! [window clings to wall art, adverts and banners]
Sodexo's 1st foodtruck line rolled out [pun intended] onto the campus of Lawrence Livermore Labs on the West Coast in 2013 and was an instant hit. This brand was originally pitched under the name Smorgasboard, with different 'boards' being the variety of menus. The Client, Sodexo, loved the look and changed the name to Street Eatz and we were cookin' with gas [as they say], and now it has become a widespread success nationwide. Two street eatz foodtrucks were wrapped and rolled out.
The foodtruck menu, developed by chefs Eric Boerner & Josh Saine, was a huge success. Fried ice cream was a runaway success and the eat-volve (a popular voting scheme) allowed popular items and menu rotation to keep location specific menus that stayed in tune with their clientelle.
Branding / Ux
"Change begins at home” is both a model of therapy, and also a belief that each person has the ability to change the world starting in their own home. It was founded to make it easier for busy people to experience relational healing.
Every person can make a difference in the world. How? Simply by focusing on the people directly around them. The people we influence most directly are our family.
Your home is your comfort zone - so the therapist arrives on your schedule to help eliminate one of the biggest obstacles working families have: being comfortable.
Handguns kill more people in America each year than rifles, shotguns, poison, fires, narcotics, drowing, strangulation, asphyxiation, and explosives combined... And then doubled.
Statistics from FBI.gov
ARMY VALUE PROPOSITION
Concise pamphlet that slipped into a pocket and was distributed to the 'top brass' as a means to convey Sodexo's worth. It is an extremely focused on results and capabilities, and most of the content followed a problem/solution :: question/response rhythm.
This piece was offset printed on smooth semigloss paper, it was die cut, custom folded, assembled and hand delivered. It was gorgeous!
The ChickenShack and Southern Grill is an all-chicken restaurant on Marine Corps bases around the nation. It's rough-n-tumble, no-nonsense persona was embraced by new recruits and veterans alike. The first/original location of the ChickenShack at Camp Lejeune was also the first USMC messhall to have a drive-thru. From crazy sandwiches and bold messages to spicy kick and southern favorites, the brand caters to an active customer base that was quite literally hungry for this need to be filled
Target: 18-25yr old Marines
Charleston Market is a brand that focuses on "Slow livin' & Southern feastin"
Created in collaboration with Joshua Saine at Sodexo for the Government Services sector, this brand was a huge success with our target customers and has since been widely adopted throughout the North American zone. From beautiful menus to huge wall graphics - this brand offered the finest messhall dining experience [originally created for NCOs].
I am especially proud of:
"Makes a full man hungry and a hungry man full."